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Fragile and extremely thin the tissue under our eyes is particularly susceptible to damage caused by environmental aggressions that attack and weaken the collagen and skin cells causing inflammation and contributing to the appearance of fine lines and wrinkles and dark eye circles.  

 Dark circles in particular can be hard to treat but understanding their root cause will help you treat the area with consistent eye and skin care helping prevent both from getting worse.  


Ageing definitely plays a role in these skin concerns, with Collagen, Elastin and Hyaluronic Acid levels declining during the ageing process; in fact we lose 1.5% of our  skin’s Collagen a year from the age of 30 with a sharp increase during the menopause where we can lose a further 30%.  Loss of Collagen in particular can lead to the appearance of the lines and wrinkles and contributes to dark circles.

 The free radicals found in pollution also contribute to skin damage causing oxidation which can compromise the skin’s barrier resulting in dehydration and increased skin’s sensitivity leaving it prone to irritation. While our skin can cope with small amounts of inflammation, over time it will affect Oxygen levels in the skin, slow cell renewal, increase congestion and cause further damage to the cells.

 Lifestyle again plays a role, specifically in relation to under eye dark circles; for example lack of sleep, sustained periods of stress and diet can all contribute to an increase in the shadows and the dark blue, purplish tones visible under our eyes. 


HYALURONIC ACID - this ingredient is fantastic, low weight hyaluronic acid can hold up to a 1000 x its own weight in moisture and delivers a plumping effect on the appearance of fine lines and wrinkles. It works quickly to draw in and hold moisture creating a smoothing and softening effect on the skin.  Low weight will work hard for you and will deliver skin hydration, good cell cohesion, prevent water loss and increase skin firmness thanks to the stimulation of collagen no.1.

PEPTIDES – have become famous for their ability to improve collagen production and leave the skin feeling firmer. Known for their ability to heal, repair and stimulate the fibroblast cells resulting in reducing the appearance of lines and wrinkles and  restoring skin firmness. Platinum can be added to peptides to create the ultimate wrinkle smoothing powerhouse, they are a sophisticated advanced delivery system which super charges the performance compared to other peptides.

ANTIOXIDANTS – are essential in any skin routine but even more important when you want to tackle the appearance of lines and wrinkles and dark circles. You can never have enough antioxidants as these powerful cell shields fight and neutralise these scavengers that love attacking the skin.


Poor skincare habits can challenge the skin and consistency is key to maintaining your skin’s health. A great baseline is a single cleanse in the morning and double cleanse in the evening followed by Vitamin C for antioxidant protection, peptides to boost the collagen and good moisturiser and sunscreen to ensure the skin is fully protected. You can read here how to build your skincare routine. 

 Be careful when cleansing the eye area and removing makeup, try to avoid being too vigorous when rubbing the eye area as the skin can stretch easily causing crepiness, lines and wrinkles and thinning allowing dark under eye circles to be more visible.


Platinum Booster is a powerful anti-ageing serum clinically proven to instantly smooth and reduce the appearance of lines and wrinkles. An advanced platinum peptide that is renowned for its power, performance, and effectiveness in increasing  the skins collagen, combined with encapsulated oxygen helps to achieve an instant smoothing and relaxing effect on the number of lines and the depth of the wrinkles, achieving a dermal filling effect on the appearance of deeper lines. Use every morning for best results under your moisturiser and sunscreen.


Active Super Eye Serum is a powerful eye serum clinically proven to reduce the appearance of dark circles and puffiness. Limiting oxidative stress is key to tackling dark circles, reducing free radical damage and delivering anti-inflammatory properties is essential in the reduction of discoloration under the eyes. Reducing stress around the eyes will also help to dramatically diminish the darkness. Fine lines appear softened, skins around the delicate eye area feels smoother and tighter thanks to the line smoothing ingredients that release skin tension from smiling, frowning, and laughing.  The skin around the eyes is hydrated and moisture is retained, essential for plumping and smoothing lines and eye bags appear less puffy and bags under the eyes appear lifted.

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