Serums

Serums to deliver deeply penetrating highly concentrated active ingredients

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Frequently Asked Questions

What are serums?

Serums are designed to effectively deliver high concentrations of specific active ingredients to the skin. They contain small molecules of ingredients that can penetrate the skin much more deeply than creams, which tend to sit on the surface. Typically, serums are clear, gel-based or liquid and are usually applied before moisturisers. Check out Wildsmith's Active Repair Copper Peptide Serum for more information.

How do serums work?

Serums contain high concentrations of active ingredients and are designed to target specific skin concerns such as hydration, wrinkles, or dull skin and hyperpigmentation. They are made up of very small molecules, meaning the skin can absorb them more quickly and they can penetrate into the epidermis instead of lying on the surface in the way that creams do.

What is serum for skin?

A serum is a high-performance skincare product with a light gel-based or liquid consistency that contains a high concentration of active ingredients. They are made up of small-sized molecules that can easily penetrate the epidermis to effectively deliver the potent ingredients deep into the skin. They are usually designed to target specific skin concerns so are a great way to tailor your skincare routine to your skin’s specific needs.

How to apply serums?

Serums should be the first thing you apply to skin following cleansing before your daily cream. They can be used morning and night but be sure to follow with an SPF if applied in the morning. Gently apply the serum to your face and neck and then lightly smooth the serum out. Avoid tugging the skin and rubbing too hard, and let the product absorb on its own once you have smoothed it out.

Do eye serums really work?

Yes, eye serums are formulated specifically for the delicate skin around the eye area. The skin around the eyes is much thinner than the rest of the face, and there are fewer oil glands so your everyday moisturising serum and cream isn’t enough. For the best results, it is better to use a serum that has been specifically designed and tested for use in this area. Our Active Super Eye Serum is the perfect eye serum to target dark circles, puffiness and fine lines.