Wildsmith Skin is created by many hands, minds and ideas. Our guiding light is the botanist William Walker Wildsmith who in the nineteenth century planted the Heckfield Estate. We remain intrinsically connected to the land and are endlessly inspired by the trees he lovingly planted and tended by hand.
We are a small team of like-minded individuals passionate about skin health. With nature as our foundation, we work with scientists, innovators, growers, practitioners, educators, formulators and experts to create clinically proven natural skincare.
The guiding light at Wildsmith Skin is the progressive botanist, William Walker Wildsmith. During the late nineteenth century Wildsmith created the gardens and arboretum of Heckfield Place in Hampshire, England. The idyllic estate which is now using biodynamic farming principles to grow Wildsmith ingredients, is our spiritual home.
The trees at the estate are a particular inspiration - they adapt, heal and grow to their environment and this approach is mirrored by our skin automatically, seamlessly and subconsciously every second of every day. Trees have delivery rules just like the skin, if you take a leaf, it is the tip of a much more complex delivery system comprising of branches, trunk and roots. Our skincare and treatments embrace these intricate systems for optimum efficiency.
Richard, a key partner in our product formulations, explains why a partnership is fundamental to the formulation process:
"Our goal is to develop formulations that continue to break boundaries, exceed customer expectation, effecting positive change for our natural world and ourselves.
With the best industry and market experience, the Wildsmith formulation team embodies the most progressive science and innovation with passion and inspiration. We use ingredients and formulae that respect and work in harmony with nature’s ecosystem.
Sustainability is fundamental to our formulation, we have installed a Froling pellet boiler, with energy efficiency at its core. The complete biomass system has removed our dependency on fossil fuels, saving a huge 85 tonnes of carbon every year. We are committing to 100% renewable energy in all manufacturing processes and work with suppliers who are, at the same time, aiming towards this goal.
Our partnership with Wildsmith Skin allows us to embody our principles and achieve our goals and bring positive change to our lives and the world at large. Celebrating the natural world and our harmony within it"
The Skin Expert
Working with Independent Skin Expert, Fiona, has allowed us to navigate and communicate the intricate technology of our products. The proof is in the science:
As a skincare expert, I look for high quality, innovative, intelligently formulated products with a focus on delivering unprecedented results. Wildsmith Skin exceeds these expectations by making skin health and skin integrity paramount in everything they do. Delivering powerful actives with advanced delivery systems is challenging, Wildsmith Skin push the boundaries of how skincare actives can work effectively within the skin to achieve outstanding clinically proven results."
With a focus on science and nature, the efficacy of our products is fundamental to our approach.
Partnering with scientists on Clinical Trials for our products, the proof is in the science. Our products are submitted for trial on application of the skin, after 14 days and after 28 days of use and on a minimum of 30 subjects. Dermscan technology is used to test a product’s ability to ‘deliver a restructuring effect’ by measuring its impact on cellular renewal via analysis of proteins content.
Further to this, our products are subject to blind testing within consumer trials. In association with The Beauty Bible – whose mission it is to help people navigate through the beauty jungle of skincare products – our products are used by people over a period of 30 days. Their feedback provides us with real transparency around product usage, expectations and results and helps us to shape our approach to releasing the products to market.
Our partners in Sustainable packaging helped us to create our Mycelium packaging for our Gift Sets.
Unlike other “compostable” packaging, mycelium breaks down naturally in the soil within 40 days, without any help from chemicals or energy-hungry industrial composting facilities.
It also fully breaks down in water in just 180 days. In the natural environment mycelium plays a crucial role in the ecosystem by breaking down debris on the forest floor.
This extraordinary packaging is made possible through mycelium composite technology, pioneered and patented by US firm Ecovative Design LLC.
The process takes the post-processing waste from agricultural products such as hemp, hops, corn and timber and combines them with mycelium – the root system of the mushroom. This living material is then grown to shape using 3D moulds of the packaging design. These moulds are baked, hardening the material and preventing any further growth.
The full process, from design to prototype takes just 14 days.
The Market garden at Heckfield Place provides us with the ideal location to grow a selection of ingredients for our range.
Grown using biodynamic farming principles, it means that the ingredients are grown without chemical fertilizers, herbicides and insecticides. This, along with other practices must be done for three years before a farm can become certified biodynamic.
In 2020, we grew and harvested calendula and chamomile plants for the first time. We chose these two plants to begin with as they grow well within the UK and are prevalent within our range as either hydrolat, extract or infusion.
We are committed to sourcing our ingredients as locally - and sustainably - as possible, so with this in mind, we are continuing to grow calendula and chamomile, but also expanding to grow nine other ingredients that we will use within our product formulations, including witch hazel, rose and borage.
The gardens, farm and woodland of the Heckfield estate are more than a source of inspiration; we grow ingredients in the Biodynamic Market Garden and our Wildsmith treatments, including our signature Wildsmith Skin Radical Botany facial, draw on this very inspiration.
The Bothy – opening in 2022 – is a space for all of us to reconnect with nature, to alter and rebalance our perception of time. Our treatments have been specifically developed to be experienced at the most ideal time of day, listening to, and working with the body’s Circadian Rhythm. Kinesiology techniques are used to allow the body to show where healing and
support are most needed.