Science-based products and experiences to TRANSFORM skin HEALTH and WELLBEING. Made RESPONSIBLY by a COMMUNITY of restless EXPERIMENTERS.

We call this RADICAL BOTANY.

The perfomance of LAB GROWN ACTIVES in our formulations is STRENGTHENED by combining them with BOTANICAL ingredients.

Award-winning formulations, incorporating:

LAB GROWN ACTIVES
Created to imitate the skin’s natural systems for maintaining skin integrity and health.

BIOACTIVES
Plant-based actives delivering essential ingredients directly to skin.

BOTANICALS
Plant extracts, oils and butters derived from flowers, herbs, nuts, seeds, roots and barks.

CLAYS and MINERALS
Bentonite, kaolin, and copper magnesium help soothe, deeply cleanse and purify.

BIODYNAMICALLY GROWN PLANTS
Hydrolats and macerated oils created from our harvests are used in our treatments.

Uncompromising in our approach to efficacy, we strive to ensure that Wildsmith Skincare formulations are backed by both clinical and consumer trial claims.

CLINICAL TRIALS

Undertaken by independent specialists - including a dermatologist - clinical trials involve the use of state-of-the-art technology to measure product efficacy.

For example, patch testing to establish skin type suitability, skin moisture assessments to measure changes in hydration and high-resolution imaging and measurement for claims related to pores or fine lines.

Participants are chosen by the clinical team, based on age and specific skin concern. With each participant given a usage protocol to follow for the trial's duration.

Measurements are then taken on day 1, 7, 14 and 28 days. It is these trials that enable us to make claims such as:

Tested over a period of 28 days by 30 subjects Time-Release Pre-Serum Drops were seen to:

significantly reduce pigmentation spots by up to 67%
- instantly improve skin smoothness upon application by up to 54%
- significantly increase skin brightness by up to 16% over

Wildsmith Skin consumer trials are overseen by independent third parties, including The Beauty Bible, and involve asking a panel of consumers for their subjective opinion on a product’s performance.

Selected by the trial team, participants commit to using the product as directed for 28 days.

Providing feedback through online surveys and with each participant asked the same questions.


It is these trials that enable us to make claims such as:
Time-Release Pre-Serum Drops when tested by 30 subjects over 28 days:

- 97% of users said their skin was softer/smoother
- 96% of users said their skin was more radiant
- 86% said that their complexion appeared clearer

Our respect for nature and the environment drive us to formulate products with minimal disruption to the natural world.

Abiding by the UN sustainable development goals, here are some of the ways we are trying to make a difference:

Traceable ingredients that are locally grown where possible.

Small batch production in England using solar and biomass power.

The use of lab grown ingredients (that mimic the body’s own systems to maintain skin integrity and health) and which use less energy and waste in their production.

A design process that begins by thinking about the end life of a product.

A 'sustainability-first' approach to packaging, that sees us use compostable mycelium, glass, aluminium, ceramic and cardboard printed with soy based inks.