Code of Ethics

Introduction

At Wildsmith Skin, our Code of Ethics
defines the principles that guide our decisions, behaviours and relationships.
Rooted in respect for people, planet and purpose, we are committed to
conducting our business with integrity, responsibility and care.

We strive to operate sustainably, deliver
exceptional customer experiences, and innovate thoughtfully. This Code sets
clear expectations for how we act individually and collectively, supporting
responsible decision-making across all areas of our business.

Integrity and Transparency

We conduct all of our business with
honesty, integrity and transparency.

Our communications are clear, accurate and
trustworthy, supported by robust financial practices and transparent reporting.

Respect for People

We are committed to fostering a working
environment grounded in dignity, trust and respect. Discrimination, harassment,
and any form of unethical behaviour are not tolerated.

We respect and uphold human rights and
value diversity as a source of strength and innovation.

Safeguarding and Protection of Individuals

We are committed to ensuring that all
individuals connected to our business are treated with dignity, respect and
care.

Wildsmith Skin has zero tolerance for any
form of exploitation, abuse or harm, including sexual exploitation or
misconduct, whether within our organisation or across our value chain.

We expect all employees, partners and
suppliers to uphold these principles and to act responsibly, ensuring that the
wellbeing and safety of others is never compromised.

Excellence in Customer Experience

We place our customers at the heart of
everything we do.

We strive to exceed expectations through
quality, care and transparency.

Responsible Partnerships and Supply Chain

We work with suppliers and partners with
fairness, honesty and respect.

We expect ethical, social and environmental
standards aligned with our own throughout our supply chain.

Fair and Ethical Competition

We compete responsibly and comply with all
applicable laws and regulations.

Unethical practices such as bribery or
corruption are not tolerated.

Responsible Innovation

We innovate with purpose, considering
environmental and social impacts while prioritising safety and efficacy.

Sustainability

We are committed to reducing our
environmental impact and continuously improving sustainable practices across
our operations.

Social Responsibility

We support communities connected to our
business through initiatives aligned with our values.

Health and Safety

We prioritise the health, safety and
wellbeing of all employees and partners.

Anti-Corruption and Bribery

We have zero tolerance for corruption and
improper payments of any kind.

Compliance with Laws and Regulations

We operate in full compliance with all
applicable laws and regulations.

Confidentiality and Data Privacy

We protect confidential information and
comply with all relevant data protection laws.

Continuous Improvement

We regularly review and improve our
ethical, sustainability and operational practices.

Reporting Concerns

We encourage reporting of any unethical
behaviour and ensure concerns are handled confidentially and responsibly.