We are delighted to share that all Wildsmith Skin cosmetic and personal care products are now approved under the Cruelty Free International Leaping Bunny programme - the globally recognisable gold standard for cruelty free products and leading organisation working to end animal testing.
Originally established in the 1990s by an international coalition of animal protection organisations, the Leaping Bunny logo is only issued to brands whose products comply with the strict Leaping Bunny criteria, with approval applied internationally.
For approval under the Leaping Bunny programme brands are asked to consider their supply chain in its entirety from raw materials to final product for any instance of animal testing, with approval only given to a company’s entire product line vs. individual products.
WILDSMITH SKIN believes that beauty should be cruelty-free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty-free standards over and above legal requirements.
All of our own brand cosmetic and personal care products are approved under the Cruelty-Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty-free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information about Cruelty-Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org
