The WILDSMITH SKIN range is suitable for all skin, but there are some important physiological differences between male and female skin to consider when choosing your regime. Men’s skin tends to be slightly thicker in texture, up to 20%, due to androgen (testosterone) stimulation, which makes it oilier with larger pores. Collagen density is also greater in men’s skin, meaning they typically don’t experience the visible signs of skin ageing as quickly as women. Plus, daily shaving affects the lipid layer of the skin, its natural barrier, which can make it more prone to irritation. Kim Cochrane, Head of Education
KEEP NATURAL OILS IN CHECK
SOLUTION: Make cleansing a cornerstone of your regime and ensure to double cleanse in the evening to prevent blocked pores, for clear, balanced-feeling skin.
MORNING CLEANSE: Energising B5 Gel Cleanser (RRP £45, 100ml) Infused with VITAMIN B5 to restore the skin's hydration levels, whilst balancing the pH of the skin.
EVENING DOUBLE CLEANSE: Active Repair Nourishing Cleansing Balm (RRP £90, 200ml) Contains a blend of nine nutritional BUTTERS, OILS and WAXES, plus NATURAL SURFACTANTS to effortlessly melt away SPF and dissolve impurities, daily dirt and grime from the skin. Follow with Energising B5 Gel Cleanser.
PREVENT BLOCKED PORES
SOLUTION: Treat the skin weekly to minimise breakouts and prevent ingrown hairs.
Dual-Action Exfoliating Treatment (RRP £60, 50ml) Formulated with chemical and enzymatic exfoliants from PHA and PINEAPPLE to help unblock pores whilst a physical exfoliant from CHERRY STONE POWDER will sweep away dead skin cells from the surface. Use twice weekly.
Double Clay Refining Mask* (RRP £70, 50ml) Renowned for its cleansing and purifying properties, BENTONITE and KAOLIN CLAY deeply cleanse pores. Use one to two times a week as required. *Not suitable for irritated skin.
TARGET FINE LINES AROUND THE EYES
SOLUTION: Use a dedicated eye formula to plump fine lines and reduce puffiness.
Active Super Eye Serum (RRP £60, 50ml) PARACRESS boosts collagen production for firmer skin and visibly reduces the number, length and depth of lines and wrinkles. Use morning and evening.
PRIORITISE HYDRATION
SOLUTION: Keep skin adequately hydrated to reduce irritation and protect the lipid layer.
Active Repair Copper Peptide Cream (RRP £60, 50ml) COPPER acts as a natural anti-bacterial on the skin helping oiliness whilst HYALURONIC ACID feeds the skin moisture. Use morning and evening.
EASE IRRITATION AND REDNESS
SOLUTION: Post shaving, calm red and irritated areas with soothing anti-inflammatory blends.
Super Hydrating Overnight Mask (RRP £70, 50ml) Our anti-redness complex containing GINGER, TURMERIC and PROBIOTICS works to visibly reduce redness, reinforce the skin barrier, improve moisturisation and protect against oxidative stress. Use twice weekly.
Ceramide Lipid Repair Balm (RRP £28, 12.75g) Enriched with nourishing oils and butters including CALENDULA OIL, SHEA BUTTER and VITAMIN E to instantly calm, soothe and
